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Presentations for ProductCamp 2025 Twin Cities
After attendee voting was tallied, the below proposals have been selected to be presented at ProductCamp Twin Cities 2025. If you are interested in seeing the presentations, but have not yet registered for ProductCamp, you can do so at Eventbrite.
Agents of Change: How AI Has Your Back (Not Your Job) - Michele Arth -This session is a bold reframe of the AI narrative in contact centers—from fear to empowerment. Designed for product leaders, change agents, and CX strategists, “Empower, Not Replace” explores how AI can elevate agent performance, reduce burnout, and enhance customer satisfaction—without threatening jobs.
AI: Your New Product Team Member (or Frenemy)? - Dave Mathias -Explore how AI is transforming product management, from automating repetitive tasks to enhancing decision-making. We'll discuss practical ways to integrate AI into your workflow, address concerns about job displacement, and share real-world examples of AI-augmented teams.
Beyond Automation: Practical AI Use Cases to Augment the Product Professional - Jesse Rosel - Most conversations about Generative AI focus on automating tasks, but the bigger opportunity lies in how it can augment product professionals. This interactive session will share practical examples you can experiment with yourself—bringing both real-world lessons and forward-looking ideas to the discussion.
Beyond the Build: Driving Adoption from Day One - Kasey Ross - You've built an amazing product that solves real problems. So why isn't anyone using it? Because product success isn’t just about features and functionality; it’s about people. Drawing on real stories from organizational transformations, you’ll discover how integrating change enablement from day one of the product lifecycle accelerates adoption and maximizes impact.
Beyond Tickets: Run enabling tech as a product without being an order taker - Amy Boland - Foundational products and enabling tech, so often the ticket-takers of the product management world, are the crucial partners in creating great outcomes for our company’s customers. Position your team as a partner for marketplace success, use strategic theory to drive real near-term improvements in practice, and make the case for investment even though your product doesn’t earn a dime of revenue.
Career Transition Tips for Product Professionals - Beth-Alison Berggren, Cameron Gross, John DeBauche - Reimagine Your Next Step: Career Transitions for Product Pros in the AI Era. The presentation blends insightful strategies with hands-on exercises, including how to leverage AI tools to surface transferable skills, refine your career story, and sharpen your job search tactics.
Coherence and Clarity: Using an Editor's Mindset to Deliver Better Products - Jason Scherschlight - What if you thought of your product as a manuscript? Learn how great editors use concepts like coherence and clarity to shape a story, and how product managers can apply the same principles to create products that delight users and build businesses.
Customer Experience in Government? - Kevin Sutherland - Discover the hidden keys to making customer experience efforts in government (and large enterprises) actually work. This session explores why well-intended initiatives often stall in complex environments and what structural changes can unlock real progress.
Customer Interviews - How to do it regularly and effectively - Kevin Palmstein - Yes we should be talking to our customers, users and buyers...but few of us get to do it with any regularity. In this session, we'll talk about how I've come to love customer interviews and my process for turning them into product gold.
From Chaos to Clarity: Managing Your Product Portfolio Through Funding Changes - Doug Jarnot & Dan Bliss - New funding or budget cuts? A change in funding can leave product teams scrambling to understand what comes next. How does this impact what we are trying to accomplish? What do our teams need to look like now? This session cuts through the confusion and provides the frameworks needed to manage your product portfolio with a clear head.
Product Thinking for Non-Product People - Andrew Mogendorff & Mike Lindberg - Many of us work in product teams alongside non-product teams. Learn how to influence non-product teams in the way we like to work, to avoid frustration, gain alignment and engagement, and deliver meaningful products.
Proving It: How Skeptical Stakeholders Become Product Champions - Vanessa East - Learn tips and techniques to build (or re-build!) trust with your product stakeholders, even when there are bumps in the road, using learnings from the journey of two Minnesota state government websites that, over the course of two years, have gone from a dearth of stakeholder engagement to 100+ engaged attendees per sprint review.
Show Me The Money: Proving ROI for User-Centered Design - Callie Myers - Stop struggling to justify user-centered investments to leadership. Learn practical frameworks for measuring and communicating the business impact of user research, journey mapping, and user-centered design decisions. Explore ways to connect user experience improvements to revenue, retention, and operational efficiency. Perfect for product leaders who need to build business cases for continued user-centered work.
Sprint Zero: Fast Clarity on What to Build (and What Not To) - Rolf Biernath - What if you could get clarity on your next product idea in just 10 days? This session introduces Sprint Zero, a fast, focused due diligence sprint that pressure-tests early product ideas before you commit major resources, assessing market desirability, technical feasibility, and profit defensibility. Useful AI tools will be cited.
Steal This Process: A PM's Guide to Using Slow Tools for Fast Results - Travis Atkinson - Think Six Sigma is too slow for your agile team? Think again. Learn how to steal the most powerful parts of legacy processes to cut through bureaucracy and ship faster than ever. This session provides a practical guide to creating a "Six Sigma Lite" toolkit, adapting powerful techniques like the 5 Whys and Process Mapping for the speed of agile development.
10 Key Success Factors for a Project-to-Product Transformation - Kevin Burns - Teams adopt agile values, principles, and practices—at least partially—yet still find themselves falling short of the real promise of a product mindset: faster learning, better outcomes, and stronger alignment with customer needs. This session will walk through 10 essential keys for making that shift successfully.
The Innovator's Potential - Tom KraMer - As innovators, learn how to harness your innate powers of creativity to develop breakthrough products. What can we do to get ourselves into the proper operating mode to be creative problem solvers, the main job of an innovator? How can we structure our activities to develop a sound strategy for our product development efforts, that will lead to successful product launches?
The Secrets of Prompt Magic - Becky Amble - Tired of getting "meh" results from AI tools? The right prompt can unlock brilliant ideas, streamline your work, or generate polished results in seconds. Join us for a powerful session where you'll learn the insider secrets to writing prompts that get you exactly what you want. It’s not magic… it just feels like it.
3 Tools to Save You 5 Hours a Week (or more) - Becky Amble - In this eye-opening session, you’ll discover three simple yet powerful AI tools that can shave hours off your weekly workload. Whether it’s summarizing documents, creating presentations, or turning content into polished videos or podcasts—you’ll walk away with time-saving techniques you can use immediately. Work smarter, not harder.
Vibe Coding: Ship the Feel Before the Feature - Matt Pacyga - Vibe Coding is a fast way for product teams to “ship the feel” before they ship the feature. In this mini-workshop, we’ll combine product sense, lightweight code, and AI copilots to turn a fuzzy idea into a tiny, testable experience in minutes—perfect for aligning stakeholders and de-risking bets.
What If Your Best Idea Isn’t the Right One? - Lucy Hinton & Taylor Wegner - Sometimes a great idea sounds like it is driven by user needs, but it is actually driven by business goals or technology FOMO. This mini-workshop will unpack how to position customer voices in your product teams and prioritize which questions to ask. This is an active session, with a presentation plus activities that will push you to reassess failure in your product development approach.
What Product Managers Can Learn from the Art of Standup Comedy - Atul Patel - Product management and stand-up comedy may seem like completely unrelated worlds, but they share fundamental principles that drive success. As both a product manager and a stand-up comedian, I’ve learned that the same skills that make a great joke land are just as critical in building great products and services.
When Everything Goes Wrong: The Product Manager's Crisis Recovery Guide - Kurt Schmidt - Every PM faces that moment when features break, users are angry, and stakeholders demand answers. This session shares a 7-step playbook for turning crises into opportunities to build stronger relationships. And get actionable templates for crisis communication and cross-functional coordination.
Why Isn't Everyone Talking about Positioning? - the Foundation of Everything You Ship and Sell - Erin Miska - Positioning is one of the most misunderstood (and skipped) steps in building and selling products. We’ll break down what positioning actually means, when to do it, who should be involved, and how to make sure it serves your product, your buyers, and your company’s growth. Learn a simple health check you can use to evaluate and refine your own product positioning.
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